The shadow idea comes from the robotic/facotry/machine idea. That when products go through a machine, each part of the machine does the same movements to create identical products each time. That is like children going through school, we are treated like a machine so the shadows copy the model and create a double, so each image has the model and a shadow carrying through.
These are some different examples i found of different lighting in the studio and on location that create this harsh shadow.
This lighting is quite pale, but it shows the idea really well. The movemnt the model has is shown in the shadows. If the model was robotic and structured the shapes created by the shadows could be really effective.
This bright white lighting is really good. With the shiny fabrics and the metalic colours and mixed patterns we are going for, this kind of lighting might really bring them out and make them even more bold than they are. The shadow contrast of balck and white is really good as well. It makes the viewer look around the whole framing of the iamge, and the contrast makes it more eye catching.
These images below are from V Magazine Spring/Summer 2011.
Photography : Mario Testino
Styling: Andrew Richardson
Laura Sciacovelli an Italian born photographer, who works in both Rome and Paris. Her photographs have been published in magazines like: Another Man, British Vogue, China Vogue and she works for fashion houses such as Prada and Miu Miu. I picked these iamges because of the shadow lighting. Her images are quite soft, with a soft lighting, but i really liked the poses the models are creating and the shadows they are leaving.